Area of coverage:
ID
SG
TH
VN
HK
CN
AE
AU
ES
A small studio designing and building websites, apps and AI systems for brands and hotels across Asia.
01Where we've worked
Where our projects have taken us, starting from Bali.
01Where we've worked
Where our projects have taken us, starting from Bali.
Nine thousand skyscrapers and the best dim sum on the planet.
Fun fact: 75% of Hong Kong is actually protected countryside.
The Bund on one side, Pudong on the other. One looks like 1920s Paris, the other like 2045.
Fun fact: Pudong was farmland in 1990. By 2010 it had the world's second-tallest building.
A country the size of a city that runs better than most continents. Four languages, hawker centres with Michelin stars, trains that arrive on time.
Fun fact: Singapore has grown 25% larger since independence. They literally built more country out of the ocean.
The closest thing to home we have found outside Bali. Same warmth, same way of making strangers feel like family before the first meal is over.
Fun fact: Bangkok's real ceremonial name is 168 characters long. Locals just call it Krung Thep.
Seventy percent of the population is under 35 and they are all building something. The coffee is strong, the internet is fast, and the ambition is dead serious.
Fun fact: Vietnam is the world's second-largest coffee exporter. They didn't grow coffee until the French brought it in the 1850s.
Fifty years ago this was sand. Now it has indoor ski slopes and a building you can see from space.
Fun fact: Only 15% of the people in Dubai are actually Emirati. The rest come from over 200 countries.
Hospitality shaped us.
Ritz-Carlton, Westin and a long list of independent hotels trusted us early.
↓A friend we made
IMBA Global · Singapore
IMBA Theatre is Singapore's first permanent large-scale immersive arts venue, with 20,000 sq ft of projection space, a 12,500 sq ft gallery and a 12.5m projection wall, one of the tallest in Southeast Asia. They brought David Hockney's Lightroom to the region for the first time and partner with Nanyang Polytechnic.
Visit imbaglobal.com ↗03The service index
Ten specialties. The same team builds all of them.
AI arrived. Your roadmap was written before it did.
What we buildA digital strategy with AI planned in from the start.
Read the caseYour website behaves like a brochure. The business needs it to work like software.
What we buildProduction-grade web applications, engineered to still be useful in five years.
Read the caseCustomers live on their phones. Your tools still live on desktops.
What we buildNative and cross-platform apps built for how people actually use them.
Read the caseOff-the-shelf software covers 80% of the job. The other 20% is the actual work.
What we buildCustom software built around the 20% that templates can't handle.
Read the casePilots impress in the demo and disappear in production.
What we buildEnd-to-end AI systems with the data pipelines, evaluations, and infrastructure to keep them running after launch.
Read the caseMost chatbots forget who you are between sentences.
What we buildConversational AI with memory, domain knowledge, and a clean handoff to a real person when it matters.
Read the caseIt works on your laptop. It breaks at three in the morning.
What we buildInfrastructure that runs, scales, and recovers without waking anyone up.
Read the caseYour customers ask ChatGPT for recommendations, and it has never heard of you.
What we buildContent and site architecture that get you cited by Perplexity, ChatGPT, Claude, and Google AI Overviews.
Read the caseYou're chasing ADR while the direct channel keeps bleeding to OTAs.
What we buildPricing, distribution, and direct-channel revenue, engineered end to end.
Read the caseThe boosted posts got likes. Revenue has no idea they exist.
What we buildFull-funnel Google and Meta campaigns wired to revenue: Search, Performance Max, Shopping, YouTube, Reels, and Advantage+, tested weekly and reported in numbers your CFO accepts.
Google Ads
04Trusted stack
05House dataset
Three sources we keep current, drawn from twelve years of work with more than 80 brands in six markets.
Interviews and journey maps with brand teams, hotel ops, and end customers across SEA.
STR, OTA Insight, GWI, McKinsey, Forrester. The reports we pay for, plus 12 years of internal benchmarks.
A/B in production, AI-citation tracking, weekly cohort reads.
LucyDream Art · Seminyak, Bali
LucyDream Art is a Bali-based platform giving emerging Indonesian and international artists global reach, then channelling that reach back into the community that raised them. It represents more than 40 artists, runs 12 exhibitions a year across two permanent spaces at Nuanu and Guru, and funds an art-for-good program.
We built the storefront, the artist onboarding flow, the exhibition pages, and the storytelling layer that makes the site feel more like a gallery than a marketplace.
Global exposure for emerging Indonesian and international artists through digital tools, curated exhibitions, and direct sales.
Art therapy and vocational training for underprivileged children in Bali, funded by a share of every sale.
Art on hotel walls, cafe menus, fashion lines, tote bags, shoes, home decor. Art that people use every day.
Exhibitions at Nuanu and Guru. Acrylic canvas alongside digital editions. The same work, two surfaces.
06Brands we love
A few of the brands we've worked with.
Boutique hotels and beach clubs across Bali, with French-Balinese hospitality.
Visit bluekarmasecrets.com ↗
A design-led resort on Koh Samui, known for its red swimming pool.
Visit thelibrarysamui.com ↗
Closer to home
A brand that built its philosophy on regenerative hospitality and took home best in the world.
07Arts & architecture
Where design serves something beyond itself, we pay attention. SpacecraftBKK in Bangkok. The Singapore Design Centre. Flussbad Berlin's plan to turn the Spree Canal into a clean, open swimming channel for the city.
08What we believe
Most of our closest clients today were tiny when we first met. We didn't make much money on those projects, and we weren't trying to. We just liked being there early.
The good partnerships keep going because both sides want them to. If something has stopped feeling right, we'd rather say so than wait for the renewal date.
It's a tell. Usually means we got something wrong earlier. The conversation that follows is uncomfortable, but it beats weeks of being quietly annoyed.
We enjoy talking to people about what they're building, even when we're not the right team to help. Some calls turn into projects later. Most don't. We've stopped trying to guess which.
09How we work
We start with the problem.
What's actually broken? What does success look like in twelve months?
No pitch decks in this meeting.
We spend real time on shape before anyone writes code.
Data flows, integration points, where the system needs to scale and where it doesn't. A clear scope document with explicit tradeoffs, so you know what we decided not to build and why.
Engineers who scope also build. No handoffs.
A working demo every week.
What's going well, what we got wrong, what we changed and why.
No theatre, no waterfall reveals.
Every release goes out instrumented and documented.
Decisions made and unmade are recorded, so the next engineer six months later understands what they're looking at.
We stay on after launch.
Many projects become ongoing engineering relationships.
Real users show which assumptions were wrong. We measure whether the systems we built keep getting better.
11The reading shelf
A growing shelf of essays, field notes, and retrospectives.
